11/6/2023 0 Comments Blitzscaling hoffman![]() ![]() ![]() Airbnb is a great idea, for example, but what makes it really work is the ubiquity of the enterprise, so that “each additional Airbnb host makes the service a tiny bit more valuable for every Airbnb guest and vice versa.” Attaining success at “blitzscaling”-a somewhat unfortunate term, the authors allow, given the connotations of “blitzkrieg”-can involve forgetting everything that one learned at business school, to say nothing of received wisdom, but it’s what got Amazon its market dominance. ![]() You, too, can be ultrawealthy-if you can take your startup from zero to a billion in 60 seconds flat.īuilding on a popular course at Stanford, tech-investment guru Hoffman, who co-founded LinkedIn, and entrepreneur Yeh (co-authors: The Alliance: Managing Talent in the Networked Age, 2014) note that it’s not enough to have a good idea or be first to market a business must scale to attain maximum global market share in the just-in-time, flash-fast atmosphere of the internet. ![]()
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